For the past couple of months, I had been struggling to get my restaurant business in Denver, Colorado around the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to my difficulties – local SEO. I contacted a specialist SEO company providing local SEO services. After analyzing my business and its visibility issues, the SEO team presented me by having an SEO package that included an array of strategies made to enhance the search engine google page rank of my website and drive increased traffic and sales. Let’s take a look at how these strategies worked to market my business.
Local Listing Sites: Local SEO uses local listing sites (e.g. Phone Book, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search engine rankings. The richmond seo firm provided strategies that helped raise the ranking of my local company listing on these internet websites. Now, when someone searches for Denver-specific data concerning my company, the information on my small business that is stored on each one of these sites appears as a top search result.
With enhanced online visibility, I learn that more local customers started to visit my website, which can be endeavoring to promote my brand. My service agency took care to pick only local listing sites authorized by Google for promoting my small business.
Back linking: Local Search Engine Optimization services include building inbound links to some business website. Consistent with Google’s latest Penguin update, my SEO company took care to create backlinks to my website from reliable websites with content relevant to my business. I discovered that relevancy was crucial because the major search engines identify keywords on such basis as the backlinks. Another significant aspect is link speed or the speed in which backlinks are made. The SEO team built backlinks slowly and systematically, just like any unnatural speed could make Google look at my links as spam. Furthermore, additionally, they employed tactics riichmond as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to improve results.
Social Networking Promotion: My company also used effective social websites optimization techniques to drive my target audience to my website. They built my company profile on popular social network sites for example Facebook, Twitter, Google plus more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like yahoo, particularly Google, show search results from social websites sites (Facebook, Google , Twitter, and much more) these profiles are also and helps to drive more organic visitors to my website. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media necessitates the maximum consumption of marketing potential with all the features (paid advertising facility, contests, business pages in the case of Google , and a lot more) in social media sites. During my experience, centering on a certain social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your online business.
Pay per click marketing advertising (paying money to look engines to show your web site on top search engine rankings) is considered a powerful approach to promote online business because of easy implementation, high Roi (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The advertising was focused entirely on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised during my geo-targeted PPC.